Hi,
Steve Paskin here.
Thanks for visiting us today.
I’m thrilled you decided to check out PlanB Dental. Steve, Romeo, and I founded this company after decades of us individually working with and/or for conventional dental product companies. I logged time as a VP of Marketing and ultimately President of Kerr Dental, and was part of the team that launched SybronEndo back in 2000. As the chief architect of the effort, we stitched together Analytic Technology (System B), Tycom (Quantec), EIE (Microsurgery), and original Kerr Endo (the K in K File) into a single dedicated endodontic enterprise. Those were fun days.
It was also a time when my friendship with both Steve and Romeo began. With Steve, we took the SystemB to another level and developed Elements Obturation. Of all the clinicians I’ve had the pleasure of working with on Product Development and Education (been many), Steve has few peers. A clinical Master and forward thinking Innovator and Educator, Steve has big time game. And so does Romeo. Romeo launched SybronEndo in Europe and took it from literally nothing in sales to a relevant position in the market. He cultivated a terrific dealer network and premier thought-leader panel. Back then, SybronEndo was something.
Flash forward to today. I believe it’s an ideal time to start something new. I believe the best dental products are developed in close cooperation with a diverse panel of clinicians. Innovation in dental is created at the chair, not just the lab. The PlanB promise will be to only launch products that pass a robust clinical and science review by a varied group of clinicians. From everyday clinicians, to researchers, to educators, we’re not pushed by corporate timelines. We’ll do our best to ensure your success.
I’m the luckiest guy I know—I get to start this company with some friends and live in Huntington Beach, CA with Shannon (best friend and partner of 38 years) with my kids (Michael, Kendall, JJ – son-in-law, and Jack the best grandson) all nearby. How great is that? To add to the fun, I’ll be spending lots of time in Santa Barbara as our office in Goleta is down the road. One thing’s for sure, this isn’t going to be dull.
Hope to see you soon.
Best,
Steve